In her new role, Trombetta will be in charge of establishing the strategic direction of the P&G business across key regions, leading the integrated strategies and creative ambitions for P&G’s portfolio of brands. Trombetta takes over from Yashaswini Samat, a 28-year Grey veteran who will support the business transition till the end of the year. Trombetta will be part of WPP/Grey’s P&G global leadership team, working closely with Nirvik Singh, the international president and global COO of Grey Group, and Debby Reiner, president of Grey Global Clients & business leadership for P&G, WPP. SINGAPORE: Grey Group has appointed Sarah Trombetta as the chief client officer for Procter & Gamble across Asia, Middle East & Africa. “The synergies between the gaming and music industries are countless and building on such expertise and experience in the local musical taste, Anghami’s production arm collaborated with PUBG Mobile to create exclusive content and events that resonate with players in the region, receiving positive feedback,” Khairallah added.
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PUBG Mobile also launched this year’s Beat the Heat summer fun fair presenting a series of in-game and exclusive events in collaboration with Anghami, featuring concerts by prominent artists including Jara, and Zena Emad. PUBG Mobile has hosted several music-themed events in the region, and teamed up with recording artists including Noor Stars, Wegz, Sharmoofers, Massar Egbari, and Marwan Moussa bringing together the gaming and music communities. The event is part of a larger linkup between PUBG Mobile and Anghami in the MENA region.
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Through the partnership, both companies aim to transform the digital media entertainment industry using initiatives that go beyond standard entertainment and incorporate immersive experiences in the media and entertainment space.
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Similarly, audiences using the Anghami app will be able to redeem prizes and experience two special playlists made for PUBG Mobile players.Ĭhoucri Khairallah, vice president of business development at Anghami, said: “We are delighted to announce our partnership with PUBG Mobile, bringing a universe of music and entertainment to gamers across the region.”
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It will offer PUBG Mobile fans playing the game redeemable codes for Anghami Plus subscriptions for up to one year. DUBAI: The popular game PUBG Mobile has signed a first of its kind partnership in the Middle East and North Africa region with music streaming app Anghami.Īs part of the agreement, Anghami will host an in-game event running until Oct.